Terms
The rules for using PopMuro.
Last updated 11 October 2026
The short version. Leave stickers, be decent about it, don't get hurt looking at your phone. Anything you leave is public. We'll take down content that's abusive and remove the people who post it. This is a beta, so expect rough edges and don't rely on it for anything that matters.
These terms are an agreement between you and Happy Path ("we", "us") about the PopMuro app and this website. Using the app means you accept them. If you don't, don't use it.
You need to be 13 or older to use PopMuro.
The beta
PopMuro is unfinished software handed out for testing. It will have bugs. Stickers may fail to come back, spots may be lost, and we may reset data between builds. Features can change or disappear. If we're going to wipe something, we'll say so on this site first. We may end the beta, or shut down a build, whenever we need to. Don't put anything in PopMuro that you'd be upset to lose.
Your account
The app signs you in anonymously the first time you open it, and you can link an account later with Apple or an email address. Keep your sign-in details to yourself. You're responsible for what's done with your account, unless someone got in through no fault of yours and you told us as soon as you noticed.
What you leave
You keep ownership of the stickers you make. By saving one, you give us permission to store it, and to show it to other people using PopMuro, along with the spot's photo thumbnail and its location. That permission lasts as long as the sticker is up, and ends when you delete it or delete your account. Copies cached on other people's phones may take a little while to disappear, and if a sticker is reported we may keep a copy of it for as long as we need to deal with the report. We don't use your stickers for advertising and we don't license them to anyone else.
You're responsible for what you leave. By saving a sticker you're confirming it's yours to post, and that it doesn't break the rules below.
The rules
PopMuro is a public wall in a real place. Don't leave anything that is:
- Abusive: harassment, bullying, threats, or content that targets a specific person to upset them.
- Hateful: attacks on people because of race, ethnicity, national origin, religion, disability, sex, gender, gender identity, sexual orientation, or age.
- Sexual: pornography or sexual content of any kind. Absolutely nothing involving minors, ever, and we report it when we find it.
- Violent: threats, incitement, gore, or glorification of violence.
- Illegal: anything unlawful, or that encourages something unlawful.
- Someone else's: art, logos, photographs or text you don't have the right to use.
- Private: someone's address, phone number, or other personal information published without their say-so, or a photo of someone who didn't agree to be in it.
- Impersonation: pretending to be another person, a business, or us.
- Spam: advertising, promotions, links, or the same sticker stuck up everywhere.
There is no tolerance for objectionable content or abusive users. We remove content that breaks these rules and we remove the accounts behind it, without warning where it's warranted.
Where you leave it
Placing a sticker means standing somewhere in the real world with your phone up, and that's on you:
- Don't trespass. Only place stickers where you're allowed to be.
- Don't use the app while driving, cycling, or crossing a road.
- Watch where you're walking. The phone shows you the world through a small window and it will happily let you walk into traffic, water, a cliff, or a stranger.
- Don't place stickers somewhere that would harass the people who live or work there, and don't use the app to draw a crowd to somewhere private.
- Respect places that deserve it: memorials, places of worship, hospitals, schools, and anywhere a sticker would be disrespectful rather than fun.
- Nothing in PopMuro gives you permission to be anywhere. Local laws and property rules still apply.
Virtual stickers don't mark or damage anything. Nothing about this app is an invitation to put real paint, paper or adhesive on anyone's property.
Reporting
Press and hold on any sticker that isn't yours to report it. Reports reach us directly. A person looks at every report, and we aim to act within 24 hours. Acting usually means deleting the sticker, and removing the account if the person meant it.
If a sticker uses your copyrighted work, email us a screenshot, where it is, and enough to show it's yours, and we'll take it down. If we remove something of yours and you think we got it wrong, email us and we'll explain and have another look.
If something needs attention faster, or a report isn't enough, email hello@popmuro.com.
We can remove any content and suspend or delete any account, at our discretion, to keep the app safe. We don't promise to review everything that gets posted, and we're not responsible for what other people leave.
What you can't do to the app
- Don't take it apart, reverse engineer it, or try to get around App Attest, the security rules, or any other limit.
- Don't hammer the servers, scrape the data, or run bots against it.
- Don't try to read, change or delete other people's stickers, spots or reports.
- Don't feed the app fake locations to place stickers where you aren't.
Ending it
You can leave at any time: the You tab → Delete Account, which removes your content along with the account. Two small things survive, explained in the privacy policy. We can suspend or end your access if you break these terms, or if we stop running the service. The parts of these terms that should outlive the account do: ownership, disclaimers, liability.
The legal part
Your licence. We grant you a personal, non-transferable licence to use PopMuro on Apple-branded products that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions, with the exception that the app may be accessed and used by other accounts associated with you through Family Sharing or volume purchasing. Nothing here grants you rights in the app itself beyond that licence.
No warranty. PopMuro is provided "as is" and "as available", without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We don't warrant that the app will work uninterrupted, that stickers will be found again, or that your data will be preserved. We are solely responsible for any warranty that can't be disclaimed. If the app fails to conform to one, you may tell Apple, and Apple will refund what you paid for it, which is nothing, because PopMuro is free. Beyond that refund Apple has no warranty obligation of any kind, and any claims, losses, costs or damages arising from a failure to conform are ours to answer for, not Apple's.
Limitation of liability. To the fullest extent the law allows, Happy Path is not liable for indirect, incidental, special, consequential or punitive damages, or for lost data or lost profits arising from your use of the app. Our total liability for any claim relating to PopMuro is limited to the greater of the amount you paid us for it (which, during the beta, is nothing) or 50 USD. Nothing here limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law doesn't let us limit.
Indemnity. You agree to cover us for claims brought by someone else arising from anything you left in the app, or anything you did with it, that broke these terms or the law.
Apple. These terms are between you and Happy Path, not Apple. Apple has no obligation to provide any support or maintenance for PopMuro; support, such as it is during a beta, comes from us at hello@popmuro.com. Apple is not responsible for the app, for product liability, consumer-protection or privacy claims, for any claim that the app fails to conform to a legal or regulatory requirement, or for any third-party claim that the app infringes intellectual property rights. Handling those is ours. Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you. You confirm that you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country, and that you are not on any U.S. Government list of prohibited or restricted parties.
Other people's terms. Using PopMuro doesn't excuse you from any other agreement you're under. Where third party terms apply to how you use the app, whether your mobile carrier's, your employer's, or the rules of a place you're standing in, you have to comply with those too.
Governing law. These terms are governed by the laws of the State of California, without regard to conflict of laws rules, and any dispute will be brought in the state or federal courts located in California. If you live in the EU or the UK, you keep whatever protection the consumer laws of your own country give you, and you can bring a claim in your local courts.
Changes. We may update these terms; the date at the top will change and significant changes will be flagged in the app before they take effect. Continuing to use PopMuro after a change means you accept it. If you don't like a change, delete your account and stop using the app.
Everything else. If any part of these terms is unenforceable, the rest still stands. These terms, plus the privacy policy, are the whole agreement between us about PopMuro.
Contact
Happy Path, California, USA: hello@popmuro.com